In a world full of clutter, Subtract is meant to make you take a step back from an unceasing continuum. It pays attention to the more elemental, everyday aspects. An expression of the way of living, in essence, we saw minimalism in everyday life and wanted to translate that in design.
Our products are conceptual, thought through and meticulously crafted. We also love playing with material combinations to bring out a different perspective to tactility.
Subtract is minimalism in design, material and thought. Everything stripped down to the bare minimum. A product, yes, but also an invitation to live simpler.